Category Archives: Mediassociates

This week Plaid yin 陰 met Mediassociates yang 陽

This week we traveled to Washington, D.C. with Plaid, presenting a hard-math and uber-creative advertising proposal for a potential client. We’re pumped.

Plaid is the creative yin to Mediassociates’ number-driven yang. Or, since yin is earth (reality) and yang is heaven (head in clouds), it probably goes the other way. No matter. Plaid is led by Darryl Ohrt, above, a Top 150 marketing blogger who just got interviewed by Inc. Magazine about the future of social media. Darryl is one of these brilliant guys who can take any business challenge, rotate it 90 degrees, turn it inside out, show you the path to results from an entirely new angle, and then fire off creative so good that it makes you gasp. We think Darryl designed the gold-foil-coupon-chocolate-bar concept for Willy Wonka, and we write really nice things about Plaid because they secretly control the internet. Congrats, Darryl, on the upcoming Inc. piece.

Does Inc. know you used to look like this?

After D.C., we planned Mediassociates’ growth for next year. Our largest financial services client announced major expansion plans for 2008, and we’re stoked. We helped new friends at Maya plan Hispanic marketing for several federal agencies. We spoke with a brilliant author and found out Babe Ruth had a little secret. We’re finalizing our upcoming web relaunch and designed an interactive tool that will allow advertisers to forecast ROI from changes in their media mix. And we got stuck drinking beer in a snowstorm. It happens.

Oh, and we’re hiring, so if you know a brilliant assistant media buyer with expertise in broadcast, contact us here. Mediassociates is growing fast, we make advertising strategy fun, and we don’t have NYC traffic.

This month at Mediassociates

People sometimes ask, what do media planners do? We cut through the forest of advertising, build paths, and find customers. This month, we ran forecasts, drew charts and made thousands of calls to media outlets to plan ad campaigns for retail, food, software, health, education, credit unions, home utilities, even pet accessories. We researched the latest trends in radio, outdoor, Google, Facebook, print, newsprint, GRPs, Portable People Meters, and child marketing. We launched a marketing blog that got noticed in the U.K., Canada, and Australia.

We spoke with a young woman in California wanting to know which college courses to take, and whether she should get into advertising.

We said yes.

We love this business of making advertising work. Just ask Rocky, the newest addition to our team. He’s shown here reading PRWeek, where a public service campaign we helped design made Page 1.

Rocky’s a pit bull. Helps sometimes in negotiations.