An Australian blogger we know under the nom de plume Kelpenhagen wrote a great bit recently on transparency — asking how much personal information she or anyone should reveal online. Anonymity has its merits; it can intrigue (think Joe Klein as Anonymous writing about Bill Clinton) and protect (think about who you really are, where you live, and whether the world should track your personal dating habits).
Personally, we’ve almost given up on hiding anything. If you work in any supply chain — as a manager or marketing executive or ad agency director — you must balance the fear of upsetting your clients or suppliers or employees with your opinions vs. not being “real” and never making a connection. The most nimble modern communicators, such as Scott Monty of Ford or Tony Hsieh of Zappos, use blogs and Twitter to connect with thousands as real people. There are idiocies emerging, too. Many use social media to broadcast all about themselves, like that accountant you met at the holiday party who just won’t shut up about a tax-savings scheme. If you do expose your real identity, try to listen more than you talk. If you publish a book, drop a hint but for god’s sake don’t write 30 blog posts about it.
The most terrifying trap of social media is for people to get caught up in self-monitoring, tracking how many “followers” they have on Twitter or the number of daily readers of their blog. If you reveal yourself, and if you speak for an organization, the meaning of what you say will go further than the number of links you create to the world.
Our own recommendation is to be real, be open, and let the chips fall where they may. In this new age of the internet, people will find you if they want anyway. We just started a professional relationship with Segway and yesterday sent them a clip of a monkey falling off the two-wheeled gyro-scooter. For a second, we feared they might be offended. But what the hell. Laughing is part of who we are.
Photo by Phil H.