Bing bids on Google for Cain’s traffic. Clever.

This is interesting for those who work in digital advertising. The Bing search engine is running a PPC campaign on Google search tonight bidding on the term “999 plan” — sure to be hot during tonight’s GOP debate telecast on CNN — throwing the Google searcher to a Bing search results page. I hit it myself trying to find details on Google for Cain’s 9-9-9 tax plan and … yes … was impressed with Bing’s comprehensive results.

Well played, Bing. Microsoft, like Herman Cain, tonight you are showing balls.

Ben Kunz is vice president of strategic planning at Mediassociates, an advertising media planning and buying agency, and co-founder of its digital trading desk eEffective.

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