This is interesting for those who work in digital advertising. The Bing search engine is running a PPC campaign on Google search tonight bidding on the term “999 plan” — sure to be hot during tonight’s GOP debate telecast on CNN — throwing the Google searcher to a Bing search results page. I hit it myself trying to find details on Google for Cain’s 9-9-9 tax plan and … yes … was impressed with Bing’s comprehensive results.
Well played, Bing. Microsoft, like Herman Cain, tonight you are showing balls.