Pepsi opens and shuts its mouth

So the bubbly beverage company is once again rethinking its logo. Our branding pal Bill Green has been following this drama (see Bill’s genius here). We note Pepsi has built in some graphics flexibility — the new logo treatment opens or closes like an angry mouth, depending on the product and the demo. In a world of a million consumer choices, having only one logo no longer will do. Can’t wait to see the Pepsi logo skull version targeting 18-year-olds looking for max amped ginseng Panax schinseng caffeine.

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