The power of finding and forwarding any video clip

Darryl Ohrt over at Brandflakes notes YouTube has launched a new feature allowing you to link to any point within a video. At first glance, this seems like just a clever new web trick of the week.

But consider the implications: Free-flowing video search will soon become video broadcast, where anyone can forward almost any video moment in history. Sure, there is demand for this. On the consumer side, there is huge pressure for music and video content to move to the free; MTV just launched MTVMusic, a service similar to Hulu with lots of free content. On the journalism side, FoxNews and CNN are this week scouring for stories on Obama and McCain, often resorting to seven-year-old clips to find new “news.” Everyone wants instant recall.

We’re not sure if instant retrieval of every clip is a good idea. Remember that bachelor party? Or the night on the town in college? Or the first letter-to-the-editor you wrote 20 years ago? Now imagine if those instances of youthful indiscretion were captured in video and could be pulled up at a moment’s notice. Kind of makes you feel sorry for anyone running for President.

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