Lowe Bull’s instant focus

Focus is hard to pull off in ad creative. South African agency Lowe Bull gets it just right with this creative for Skip washing detergent, turning “stains” into a visceral creature that can be removed in a flash. Break this down and you have eye-grabbing image, definition of the problem, illustration of solution, an aspirational reflection of the consumer, and yes, a dose of sex appeal. Nice.

Via Ads of the World.

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